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This is my personal blog which I began in February 2001. I called it The Obvious? when I wrote anonymously and chose the name to reflect the fact I have to overcome my inhibitions about stating the obvious!

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Headshift and the future

Interesting to read Headshift's own analysis of their role in the future now that they have been joined Dachis Group:

It has never been cheaper or easier to collaborate online. It has never been easier to harness people power to drive business performance. It has never been easier to engage with customers and business partners. Yet, as we know, most companies have come to accept an overly bureaucratic, process-heavy high-cost model of doing business as the norm. They need credible partners who can operate across technology, organisational design and business analysis to help meet this challenge, not just evangelists or technology vendors.

Which chimes with my own post a few days ago:

People have always needed help on how to best run businesses taking into account the prevailing social and technological environments and that is all we are doing now. Not a movement, not a fad, not a revolution. Just the ongoing evolution of how to do stuff well given the tools currently at our disposal.

Reader Comments (3)

Lovely. Evolution is the operative word, of course. But it's also a case of using every medium to its best advantage. How many people still design websites as though they were brochures, for example?

How old is Cluetrain" now? Have we not gathered that we need to join in the conversations?

September 2, 2009 | Unregistered CommenterAnnette Kramer

Looks like not only do we need management 2.0 (as per your earlier post) but also strategy 2.0 and spending 2.0. It will be interesting to see what becomes of this joint venture. I am enthused.

September 2, 2009 | Unregistered CommenterCormac Heron

Good observation Euan, people have indeed always needed help on running their businesses. I've been experiencing this shift from the perspective of the communications departments - public relations, sales & marketing, public affairs and so on. It's been hugely active for years and acquisitions of this kind have been happening for a while longer there. I'm very interested now in this trend towards more business-focused consultancy, not just communications, and the role of social and digital media within that.

September 2, 2009 | Unregistered CommenterDrew B

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