“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” ~ Mark Twain
There are advantages to being an outsider. Being outside allows you to look in. You can retain an independence from the mainstream and have the privilege of noticing things hidden from those closer to the action.
In business it is easy to get locked into things being the way they are. To be too much in the flow. To become too mainstream and feel stuck. It is easy to think that things are inevitable and that change is too difficult to even consider.
Blogging inside a business has the potential to alter this. Writing a blog helps you step outside. It helps you to observe what is happening around you in a more detached way. It enables you to interpret and comment. Being even slightly outside the mainstream helps you to see the way forward, to see things as less inevitable. To see clearly how things are now and to imagine how they might be otherwise.